Why does businesses use email




















Email is sent and received almost instantaneously, whether the recipient is a few doors down or thousands of miles away.

Because of this, using email streamlines both internal and external communication, making it faster and easier to transmit and disseminate important information and allowing for almost real time status updates. In turn, the continuous flow of relevant information makes employees and executives alike more efficient and productive, enabling quick responses to any issue that may arise. Email messages remain in an user's inbox unless deliberately deleted, and both stand-alone email software and webmail services offer a search function and filters that make tracking down a specific message only take a matter of seconds.

This creates a virtual paper trail that is far more efficient than printed documents filed away in a drawer, making it extremely easy to extract important information from email communication. Email is one of the cheapest ways a business can use to communicate, both internally and externally. You need to understand how important it is to craft quality and professional email communications and how it can change and improve things within your business.

Business email is a quick and quality means to communicate with clients, potential customers, suppliers, staff, your bank manager and industries the world over. Sometimes, due to language barriers, time zones, inconvenience and for record purposes the telephone is just not a viable form of communication.

Today every employee — from the receptionist to the storeman and everybody in-between — has access to email. Make every email count in paying forward in building your brand while sharing relevant brand messaging with viable, existing and potential customers. Everyday email can be the most powerful, successful and cost effective marketing and communications medium your business can ill afford not to put to use!

In many aspects email has proven more successful, cost effective and targeted in customer acquisition than social media. Everyday email empowers you to directly engage with customers on a personal, individual and permission basis. People tend to prefer engaging via email than other potentially irrelevant and impersonal forms of marketing. Capitalising on marketing opportunity — at no cost to company while communicating with clients in the normal course of events — is an opportunity not to be missed!

To find out how to grow your business by turning every email into a viable marketing opportunity and make every email and cent count, why not speak to an advisor? In addition to what is specified in this document, the User can manage preferences for Cookies directly from within their own browser and prevent — for example — third parties from installing Cookies.

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It is also used as a means for communicating with customers, suppliers and other people essential to the operations of the business.

An inclusion in the role of email in business communication is the fact that it can be used for basic communication within the business. Management can inform employees about any type of company-related information that they wish to convey. For instance, if there is to be a company meeting in week, the company will send emails to the concerned employees informing them of the time, place and purpose for the meeting. Not only does a business email make your company look professional, it also makes your services appear more trustworthy.

UENI, which creates bespoke websites for business, offers the possibility of purchasing a domain and emails that will be linked to your site, thereby providing a much more reliable service than free email hosting.

Having a business email also ensures that you will have dedicated customer service , security and support in order to provide oversight and protect your business communication. Additionally, a business email will increase traffic to your website since your domain will be directly listed in your address. In the new millennium, traditional mail has become a thing of the past. Though direct mail has some benefits, email is much easier to track and follow-up on. Email has the advantage of being sent and received instantly, whether the recipient is a next door or thousands of miles away.

Therefore, email streamlines communication, making it easier and faster to communicate important information and to receive status updates in real time. In addition, uninterrupted communication allows companies and clients to establish a meaningful and productive conversation and ensures doubts or issues will be addressed immediately.

Business emails enable businesses to direct their communication to predetermined audiences.



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