When is mahindra coming to us

Meantime, U. And Mahindra has said before that it might launch a vehicle here. It's always more than they expect. They need to have a compelling product that meets American standards. There are a lot of unknowns. India's auto market has shifted heavily to SUVs and crossovers in recent years. And other foreign automakers have found success here. South Korea's Kia Motors Corp. European brands also have found traction. For Mahindra, there are many variables that could determine the Indian automaker's future in one of the world's largest auto markets.

If it happens, Goenka said the U. We are nowhere near saying we're ready for the U. Facebook Twitter Email. Mahindra charts possible paths onto U. Mahindra is one of a handful of European and Asian automakers gearing up to enter the U. But the United States is a mature market that most industry executives say is heading for a downturn, and it is already crowded with over 40 automotive brands and plus models on sale.

See graphic on annual U. PSA announced last month the Peugeot brand will lead its U. Analysts and auto executives say new entrants must stand out in a crowd to crack the U. Just offering a cheap car may not be enough, said Mark Wakefield, head of the North American automotive practice for consultancy AlixPartners.

The higher quality of used vehicles presents a challenge, while delivering the expensive safety features American consumers and regulators demand. Prospective U. Hyundai scored early successes, but quality problems set the brand back, and forced a relaunch. Beaubien was a part of the Senior Management Team at Mahindra Automotive North America and has held multiple senior positions over the years.

The entire team at Mahindra Automotive North America wish him well in his endeavors. In addition to leading all North American activity, MANA is a comprehensive automotive design, engineering and vehicle development center. The vehicle is produced in Auburn Hills in the first new OEM manufacturing operation to open in Southeast Michigan in more than 25 years.