Why branding is essential

They don't mean to be a liability—but without the right training, your employees can unknowingly invite a phishing attack onto your servers. Everything we know about every product we use is because of branding. It is the link that connects the company to the customer and vice versa. Branding is a must for every small, startup, partnership and corporation, and here are 10 reasons why branding is important to your company.

Watch our discussion on Branding:. Make marketing skills consistent and the content the same across all channels. This brings a united and clear message to customers, future partnerships and their competitors. A brand is an asset. What you present to the public is a huge chunk of your business. The worth is just as much as revenue and sales.

A lot is at stake; finances, creativity and time is on the line. Speaking of sales, branding will create sales and revenue for your business. You will make money based on how the branding marketing strategies work out.

Customers will be tempted to test you out, and your results will determine if you make more sales. Branding is a proclamation. You hereby state that you will deliver on your promises and claims the company makes. Everything the company stands for should be spread throughout the organization too.

Otherwise the company will be disconnected and customers will be confused and grow distant. If you are not willing to make promises you can't keep, don't state it on your brand.

A good brand will:. To succeed in branding, you must understand the needs and wants of your customers and prospects. You can achieve this by integrating your brand strategies throughout your company at every point of public contact.

Think of branding as though your company or organization were a living, breathing person. Imagine this person explaining who they are, why they're valuable, and what they specifically have to offer. As consumers begin to identify with you, your brand will live in the hearts and minds of customers, clients, and prospects, and they'll connect on an emotional level.

Your brand is the source of a promise to your consumer. If you're billing yourself as the manufacturer of the longest-lasting light bulb, your brand has to live up to that.

In developing a strategic marketing plan, your brand serves as a guide to understanding the purpose of your key business objectives and enables you to align the plan with those objectives. Branding doesn't just count during the time before the purchase—the brand experience has to last to create customer loyalty.

You can create that by answering these three questions:. If you can get positive answers to these three questions, you've created a loyal customer. Branding not only creates loyal customers, but it also creates loyal employees. A quality brand gives people something to believe in and something to stand behind. It helps employees understand the purpose of the organization they work for.

They feel like they're a part of something significant and not just a cog in a wheel. How do you know if your brand is strong enough to give you the internal and external value that you need?

Your brand tells people about your business DNA. Your brand provides motivation and direction for your staff. A strong brand generates referrals. A strong brand helps customers know what to expect. Your brand represents you and your promise to your customer. Your brand helps you create clarity and stay focused. Your brand helps you connect with your customers emotionally. A strong brand provides your business value. Wrapping it up. So what is branding? And why is it so important for your business?

Branding goes way beyond just a logo or graphic element.