Which phrases can inoculate against buyers remorse




















Of course, I had to prove her wrong, and we walked out, only after having bought the Tempur-Pedic bed. Presenting your clients with affordable options and dangling the deluxe versions as just outside their price range can trigger a willingness to spend more.

The better bet is to persuade, and give them the opportunity to make the decisions that will make them happy and give them what they really want. The prospect will respond with a number, say a 6 or 7, and your job as a salesperson is to persuade them higher. The magic is what happens next. Your prospect starts explaining to you why their number was higher—in effect selling you on the virtues of your product.

The marketing landscape is crowded, and prospects have become jaded by the clamoring of salespeople and special offers. Read more articles on sales. Skip to content. Business Cards. Payment Solutions. International Payments. Business Class. Car dealers hope you will fall in love with a vehicle.

They know that if you really want a car, you will agree to pay more for it. So, never let on about how much you like the car. Instead, pretend you are in a poker game. You do not want the car salesmen to know when you are happy.

Whether the salesman is showing you a Ferrari or a Chevy, your response should always be to point out the car's problems and flaws. Even if you are dying to buy the vehicle, tell the salesman that you might be willing to take it if you get a great price on it.

But if you cannot get a good price, you are happy to keep looking. If you can make the salesman believe you place a lower value on the car, he will lower the price to a level he perceives is in line with that reduced value. Of course, no dealership will sell you a car if it means losing money on the deal. So don't hold out for an absurdly low price.

That will only communicate that you are not a serious buyer. Instead, the ultimate goal is to get the dealership to take a price so low that it is willing to simply break even on the car in exchange for the opportunity to move the metal off the lot.

Do some online research beforehand so you know what the car commonly sells for. Then, start negotiating at a price at least 10 percent below that number. All car dealers engage in a perfectly legal technique called "price discrimination. Dealers do this as a way to maximize profits. The goal is to charge each customer the most that he is willing and able to pay. To effectively employ price discrimination, the salesman needs information about you.

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Written by Swetha Amaresan swethamaresan. There's nothing more satisfying than closing a deal on a -- preferably, more expensive -- product. Whether it be a sleek convertible or the latest marketing software, it's a relief when you can pat yourself on the back, knowing you did well. There's nothing less satisfying than having to face the dreaded aftermath of that deal when a customer suddenly has second thoughts and decides that the purchase was a mistake. All of a sudden, the relationship you cultivated for months starts crumbling.

You were so sure that the customer was convinced that that specific purchase was going to benefit their personal or professional life. Yet, somehow, that sentiment has taken a degree turn. Buyer's remorse is the feeling of regret in response to making a -- usually, expensive -- purchase.

This regret can often be coupled with fear or stress, leading a buyer to want to immediately return the purchase. Naturally, as a customer service employee who's desperately trying to keep their company -- and job -- afloat, buyer's remorse should be your biggest nightmare. However, it's not just about the monetary value of a customer. You care about your customers and want them to get a great experience out of their new purchases. And, you care about your company and believe in its products and services, so you want the world to believe in them, too.

It makes sense to you that these purchases will give you a lot of bang for your buck. Now, you just have to make that clear to your customers. After all, buyer's remorse typically starts kicking in a few days post-purchase.

So, limit the opportunities for buyer's remorse to creep up on your customers by following the steps below. Buyers want to know that you care about more than merely using them as a means to an end. Make sure you have cultivated a solid foundation for your relationship that goes beyond that singular purchase.

That is how you can secure a loyal customer with a higher customer lifetime value. A customer relationship will blossom when the customer trusts that you have their best interests at heart. Give them your word, and keep it.



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